Hire a BDC Representative
Phone and internet lead handlers who set appointments that show. One flat fee of $2,000 per hire, with a 90-day replacement guarantee.
What one BDC Representative produces
At national benchmarks, one BDC Representative produces about $37,955 a month in gross profit. The lead volume and the credit split are examples, because no public benchmark reports them per rep.
| Input | Value |
|---|---|
| Leads worked per month | 200example |
| Share of leads that buy | 11.7%4 |
| Gross per unit incl. F&I | $3,2443 |
| Credit to the BDC position | 50%example |
| Produces per month | $37,955 |
Leads worked times the share that buy times gross per unit, with part of the credit given to the sales floor. Run your own numbers.
Why this position is hard to keep filled
Foureyes found that 42.7% of qualified dealership leads were mishandled in 2025, and 15.2% were never logged in the CRM at all.4 A BDC rep who works every lead is how that money comes back.
What you get
- An intake call within one business day of payment: pay plan, hours, brand and what your best performer looks like
- Sourcing, screening and presenting candidates
- You interview and make every hiring decision
- A 90-day replacement guarantee on every hire
- If we have not presented a qualified candidate within 45 days of the intake, you can cancel that position for a refund of its fee
Common questions
What if a hire does not work out?
If a hire resigns or is let go for performance or conduct within 90 days of the start date, we search for and present a replacement at no additional fee. Tell us within 10 days of the separation. Separations caused by a layoff, a restructuring, a closed or sold store, or a change to the pay plan, hours or duties are not covered.
What if you cannot find the right person?
If we have not presented a qualified candidate for a position within 45 days of the intake, you can cancel that position and get that position's fee back.
Who makes the hiring decision?
You do. We present candidates. Your managers interview, make every hiring decision and extend the offer, and your dealership is the employer.
Read more: The BDC Position Math: Leads to Appointments to Gross