Training built around your team
At DealershipRecruiting.com we do not have a one-size-fits-all training program. Through our network of automotive training options, we build a plan that fits your store, your people and your goals.
Why training pays
Recruiting fills the seat. Training is what keeps the person in it and producing. Every figure below links to its source.
of employees say they would stay longer at a company that invests in helping them learn17
annual turnover on dealership sales teams, at about $10,000 to hire each replacement18
the efficiency and profitability Cox Automotive found at dealers who deliver knowledgeable, supportive staff19
Sales
Cox Automotive found that knowledgeable, supportive staff is one of four pillars of car shopping satisfaction, and that dealers who deliver on those pillars see two times the efficiency and two times the profitability.19 The skills are specific and teachable. When a dealer explained the trade-in value, J.D. Power measured buyer satisfaction at 800 on a 1,000-point scale. When nobody explained it, satisfaction fell to 672. And of the 22% of buyers who wanted a follow-up walk-through of their vehicle's features, 53% never got one.20
BDC and internet
Foureyes found that 42.7% of qualified dealership leads were mishandled in 2025, and 15.2% were never logged in the CRM at all.4 Phone leads were set as appointments 75% of the time, against 40% for internet leads.5 Those gaps are process and phone skills, and they close with training and accountability.
F&I
Choosing F&I products ranks among the most stressful parts of buying a car, and Cox recommends clear, transparent F&I presentations to reduce it.19 A trained F&I manager makes the menu easier to understand, which is better for the customer and for product penetration.
Service advisors
J.D. Power found that 12% of repairs are not done right on the first visit, and only half of those customers come back to the dealership.21 When dealer service customers said a visit beat their expectations, speed and communication were what they talked about.14 Keeping one service customer is worth about $12,398 in service spend over the ownership period, and service customers are about twice as likely to buy their next vehicle from the same dealer.15
Retention
NADA's workforce study put 2020 turnover at 67% for sales consultants and 45% for service advisors, and named poorly defined career paths among the causes.22 Training gives new people a path. In Cox's interviews with dealers, the most common story was a week of shadowing and then being "thrown out to the sharks."18
The return on training
You do not need a big percentage lift for training to pay for itself. A few examples using published figures:
One more car a month
About $3,244 in front gross plus F&I, from one salesperson selling one more unit.3
One salesperson who stays
About $10,000 in hiring cost you do not spend again, before counting the lost production while the desk sits open.18
One service customer kept
About $12,398 in service spend over ownership, plus a customer twice as likely to buy their next vehicle from you.15
These are illustrations built from published averages, not a promise of results at any store. Your consultation call starts with your own numbers.
How it works
A plan built for your store, not a binder off the shelf.
- 01
Free 30-minute consultation
We talk through your teams, your numbers and where deals, appointments or ROs are slipping.
- 02
A plan for your team
We match you with the right options from our training network: sales process, BDC and phones, F&I, the service drive, management and new hire onboarding.
- 03
Fits your schedule
In-store, virtual or on-demand, built around your hours so the floor and the drive stay covered.
- 04
Measured on results
We agree up front on the numbers that matter, such as closing rate, set and show rate, hours per RO or retention, and check them together.
Contact us about your training needs
Tell us about your team and we will schedule a free 30-minute consultation call to find your best options. Training pairs well with hiring: new people trained before they pick up bad habits become your best producers.
- No one-size-fits-all program
- Sales, BDC, F&I, service and management
- Free 30-minute consultation call
