Specialty dealer sales positions
5 positions, each with what the role does, when a store needs it, what it pays and one flat fee per hire.
Specialty dealers need salespeople who know the product and the buyer: seasonal shoppers, financing for recreation, fleets of trucks, or contractors buying equipment. We recruit the same way we do for car stores, screened for the product you sell.
How to pick the right level
- RV, powersports and boat consultants are priced the same as a car sales consultant.
- Commercial truck and equipment sales are business-to-business and carry higher pay and a higher fee.
- Hire ahead of the season: recreation sales peak in spring, so start the search in winter.
Every level, what it pays and the fee
RV Sales Consultant
$2,500 per hireSells travel trailers, fifth wheels and motorhomes at RV dealers.
When a store needs it: Specialty dealers. Pay: $34,910 to $63,550 a year.
Powersports Sales Consultant
$2,500 per hireSells motorcycles, ATVs, side-by-sides and watercraft at powersports dealers.
When a store needs it: Specialty dealers. Pay: $34,910 to $63,550 a year.
Boat Sales Consultant
$2,500 per hireSells new and used boats at marine dealers and boat shows.
When a store needs it: Specialty dealers. Pay: $34,910 to $63,550 a year.
Equipment Sales Representative
$3,500 per hireSells construction, farm or material handling equipment to contractors and farms.
When a store needs it: Specialty dealers. Pay: $42,540 to $103,790 a year.
Commercial Truck Sales Consultant
$7,500 per hireSells medium and heavy-duty trucks to fleets and owner-operators.
When a store needs it: Specialty dealers. Pay: $67,360 to $153,800 a year.
About store size and pay
Store size guidance reflects how dealerships typically staff as they grow, drawn from our 25 years inside dealerships and recruiting for them since 2012. Every store is different, so we confirm the right level on your intake call.
- Every store: Any franchised or independent dealership
- Mid-size stores: About 100 or more new and used retail units a month, or 50 or more employees
- Large stores: About 250 or more units a month, or 150 or more employees
- Dealer groups: About 3 to 10 rooftops
- Large dealer groups: 10 or more rooftops
- Stores with a body shop, stores with in-house financing and specialty dealers: roles that depend on the business, not its size
Pay bands are what people in each role earn at automobile dealers, from the U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics, May 2025), including commissions and bonuses. Most bands run from the 25th to the 75th percentile; senior levels use the upper range of the same occupation. A band marked * uses all-industry figures because BLS does not report that role for auto dealers.
Related positions
Sales floor positions · Sales management positions · Fleet and commercial sales positions · Inventory and vehicle acquisition positions